They replied to multiple users, saying: “IKEA has not knowingly advertised on GB News.
“We have safeguards in place to prevent our advertising from appearing on platforms that are not in line with our humanistic values and vision to side with the many people.”
They added: “We are in the process of investigating how this may have occurred to ensure it won’t happen again in future, and have suspended paid display advertising in the meantime.”
After noticing their reply to one individual, Piers decided to weigh in on the matter, and used his seemingly favourite phrase of the year, to tell IKEA that he wouldn’t be shopping in their stores ever again.