Following the very popular Spin to Win segment on today’s This MorningPhillip Schofield appeared to swear live on-air.
Speaking to the lucky caller, who had bagged £1,000 cash prize, Phil advised that she would also be sent a goody bag.
As said bag was winched down from the rafters, Phil said: “There’s a bag of fun or s**t as I call it.”
A stunned Holly Willoughby looked on in dismay, as Phil quickly remarked: “I said bag of shizz.”
“That was very close,” a red-faced Holly responded.
The blue moment certainly caught the attention of viewers at home.
One social networker remarked: “Did Phillip just swear,?” followed by a shocked face.
While another continued: “Still giggling about Phil saying ‘bag of s**t’ absolute TV classic – and kids running to Mummy ‘ where’s the bag of s**t gone?
A third added: “Phillip is losing it, he just swore on national TV before trying to cover it up,” followed by laughing face emojis.
Elsewhere in the show they then spoke to the legendary internet sensation Grime Gran, Margie.
It came after she shared a video of herself fuming at people stockpiling amid the coronavirus outbreak.
Speaking from her home in Bethnal Green in London, Grime Gran joked about Phil swearing.
She said: “I heard you nearly slipped up a while ago!”
Speaking about stockpiling she then said she thinks people “are much more selfish nowadays”.
Margie said back in her day, people shared a lot more.
She then told Holly and Phil to “keep watching” as she will be sharing updates every day.
Phil then told viewers at home to make sure they tune in, but advised kids not to watch due to her language being “ripe”.
