Philadelphia Fusion Shopping Arena Naming Rights

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The Overwatch League’s Philadelphia Fusion is in the market to sell the naming rights to the new $50M USD Fusion Arena that Comcast is building in Philadelphia. Fusion Chief Business Officer Joe Marsh said he expects the deal to be unveiled either late this year or early next year, even though the venue will not open until 2021.

The building’s official groundbreaking is set to take place next month during the OWL Grand Finals. Marsh said Comcast received an offer from an undisclosed brand early on in the process, but that talks continue and that they are “going really well.” 

“We’ve had really good conversations in the market; we actually had an offer pretty early on in the process, but our agency Spectra has done a great job.” Marsh said with a “ground-up build, if you get in early (as a sponsor), you have the ability to put your own imprint on signage, locations and hospitality areas — so we think it’s a benefit to sell and secure a partner early on.”

Adam Stern is a staff writer for Sports Business Journal, where this article first appeared.


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