Esports

PGL Partners With Make.TV to Increase Off-Season Viewership


  • Make.TV will use its cloud-based Playout system to help with off-season rebroadcasts.
  • The reruns will be hosted on PGL’s Twitch channel with ad breaks.
  • Make.TV recently signed a deal with Mixer to broadcast tournaments at Microsoft stores.

Content distribution company Make.TV has partnered with PGL Database-Link-e1521645463907 in an effort to help the esports events organizer monetize reruns and increase viewership and fan engagement during off-seasons.

Make.TV will use its cloud-based Playout scheduling system to do rebroadcasts on PGL’s Twitch channel. Ad breaks will also be placed within the streams. Terms of the deal were not disclosed.  

Related Article: ESL Expands Deal With Make.TV to Include Mumbai

“Whether it is fans coming back for the nail-biting drama or avid gamers trying to study the strategy of professionals, many viewers are nostalgic about past shows” PGL Esports CEO Silviu Stroie said in a release. “Make.TV allows our fans to relive these moments by enabling us to broadcast archived footage across any platform, while at the same time empowering us to open up new revenue models through cross-platform advertising.”

Romania-based PGL hosts worldwide tournaments for a variety of games, including Dota 2 (the Bucharest Minor in January) and FIFA (the Singapore stop on the FIFA 2019 Global Tour), as well as Counter-Strike: Global Offensive, Hearthstone, and PLAYERUNKNOWN’S BATTLEGROUNDS.

Make.TV, which is headquartered in Seattle, partnered with Mixer in April to broadcast tournaments at Microsoft stores, as well as with ESL to distribute ESL One content across various platforms, most recently for ESL One Mumbai.





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