- Dale Arden Chong
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American outdoor company Patagonia is taking its commitment to
sustainability to a new level. The company has opened up a brick-and-mortar
counterpart to its resale program— Worn Wear—in Boulder, Colorado, where it
will be active until February 2020.
According to Retail Dive, the pop-up store will be exclusively stocked
with Worn Wear products, as well as the brand’s ReCrafted collection, which
features clothes upcycled from apparel that could no longer be repaired.
Additionally, the store will serve as a community space that will host
workshops for guests to learn how to repair and upcycle their
belongings.
Patagonia’s Worn Wear program launched in 2017 to encourage customers to
sell gently used products in return for store credit. Since then, Worn Wear
has sold over 120,000 products to promote a circular economy within the
fashion industry, as part of its mission to promote sustainability.
Image: Patagonia Facebook
