Fashion

Outerknown teams up with foundation for sustainability initiative


Sustainable fashion brand Outerknown — which was co-founded by
professional surfer Kelly Slater — has partnered with the Ellen MacArthur
Foundation for its first Jeans Redesign initiative, which plans to tackle
waste, pollution and harmful practices during the production of jeans.

According to an announcement from the brand, Jeans Redesign initiative
was created through the Ellen MacArthur Foundation’s Make Fashion Circular
project. Together with the UK-based foundation, Outerknown created a set of
guidelines, which include the minimum requirements on “garment health,
material health, recyclability and traceability.”

By working with the Ellen MacArthur Foundation, Outerknown hopes to
inspire change in fashion and highlight circular fashion, with resources
and tools available to the industry.



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