- Robyn Turk
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Outdoor Voices has introduced NewStore to its nine U.S. locations.
The omni-channel platform runs exclusively on iOS to allow retailers
to offer their shoppers a better integrated experience by using mobile
capabilities.
Store associates will be equipped with iPhones to rely on automatic
order routing, facilitate checkouts anywhere in the store, manage
inventory in real time and access a customer’s shopper profile to
provide better assistance. Additionally, NewStore allows customers
modern fulfillment optiohns such as buy online pickup in-store.
“We’ve been looking for the right partner that will make it easy to
manage a 360 degree view into our retail shops and for us, that’s
NewStore,” Kevin Harwood, vice president of technology for Outdoor
Voices, said in a statement.
“The NewStore Omnichannel Platform creates a symbiotic relationship
between our online and in-store transactions by ensuring that our shop
teams have the data they need at their fingertips and our customers
the technical apparel they’ve been looking for.”
A digital-first brand, Outdoor Voices mainly sells its athleticwear
line through its e-commerce site. It operates stores in New York, Los
Angeles, Austin, San Francisco, Boston, Nashville, Washington D.C.,
Dallas and Chicago. A second New York location will open soon.
Photo: Business Wire
