Fashion

One of these purse-friendly mascaras sells every 5 seconds and here's why…


Achieving long, fluttery lashes with the perfect dose of volume and length without those dreaded spider leg-esque clumps is no mean feat.

With the best mascara, lashes become lengthened, volumised and separated, all without fiddle and fuss of glue and tweezers (but we still love you too, false lashes).

If you’re yet to find ‘the one’, allow us to introduce you to a potential suitor.

After launching in 2017, the L’Oréal Paris Paradise Mascara, which is £7.20 on Amazon, quickly became the number one mascara in the whole of the US, with one selling every 5 seconds. Since its UK debut, one of these guys has been flying off shelves every single minute.

So what’s all the fuss about? The mascara is packed with castor oil, which the brand say is the secret to creating intense volume and spectacular length with a feather-soft feel. Plus, the brand’s ultra-soft brush carefully coats lashes with silky smooth castor oil – which keeps lashes feeling soft and flake-free.

The reviews on Amazon seem to back up the sales stats; one user wrote: “I wear this mascara every day. It doesn’t budge in hot conditions or when it’s wet. I really like it. It makes my lashes look longer and fuller but doesn’t irritate my eyes. I think this is the best drugstore mascara you can get for the price!”, while another added: “One of my favourite drugstore mascaras. Makes my lashes thicker and longer without making them clumpy.”

Looking for the next level of lash drama? Why not layer your mascara with our favourite lash-plumping primer? A few sweeps underneath, and the curling, lengthening and volumising power of your mascara will be heightened to the max. And, don’t forget to use an eyelash curler to really lengthen and open up the eyes!

Discover this amazing lash product below, plus our round-up of the very best mascaras out there (both luxe and luscious, and high street Holy Grails). You’re on the way to your best flutter yet!

Looking for something specific? Check out our lists of the best mascara for sensitive eyes and the best waterproof mascaras for 2019.





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