Amidst a strategy to evolve its merchandising department, Nordstrom
has appointed a new EVP GMM of women’s apparel. Shea Jensen, who is
currently serving as the retailer’s SVP of customer experience, has
been promoted to the role and will support the women’s buying team.

Jensen has worked with Nordstrom for nine and a half years. She has
been in her current role since 2016 and previously directed
departments including Trunk Club and bridal.

As SVP of customer experience, she drove large-scale innovation
that focused on multi-channel services. This includes the development
of Nordstrom’s Los Angeles market strategy, which increased customer
engagement, online orders and sales performance. This same strategy
was recently expanded to the New York City market.

Nordstrom recognizes that Jensen “brings a holistic and evolving
view of how to serve our customers,” according to a statement. THe
company believes that Jensen’s strategic thinking, leadership and
ability to influence across functions, will continue to evolve the
customer experience through successful product selections.

Jensen’s promotion comes shortly after Nordstrom created a chief
merchandising officer role. Teri Bariquit currently holds the
position, leading all areas of merchandising.



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