Online gaming personality Tyler “Ninja” Blevins will appear on a limited-edition line of Red Bull Energy Drink cans beginning today nationwide, making him the first star to appear nationally on the can since Neymar Jr. in February 2018.
Red Bull, which first signed Ninja last June, will also launch a social media contest for fans today, with the grand prize being a meet-and-game session with Ninja at an upcoming Red bull event. Ninja’s likeness will appear on four- and 12-packs while supplies last.
Ben Fischer is a staff writer for SportsBusiness Daily, where this article first appeared.
