Nike has launched its first dedicated maternity collection aimed at supporting mums and mums-to-be throughout all stages of pregnancy.
The debut Nike (M) collection consists of four pieces, all of which feature special designs to support women as their bodies change, and with it their training regime.
Within the capsule there’s the Pullover (£69.95) and Swoosh Bra (£39.95), which both offer easy access for breastfeeding; while the Tank (£31.95) provides extra bump support; and the Nike One (M) Tight (£54.95) leggings feature a wide waistband that can either be worn over a bump or underneath.
The designers behind the items have used data from 150,000 comparison scans of pregnant and non-pregnant women, and have also spoken to pregnant and post-partum athletes for feedback on fit, feel and function.
“The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design,” said Carmen Zolman, senior design director for apparel innovation at Nike. “It’s the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women’s relationship with sport during such a transformative time in their lives.”
The collection has been made with sustainability in mind also, with each piece made with between 78 and 88 per cent recycled polyester.
Retired British track and field athlete and new mum Perri Edwards says of the collection: “The Nike (M) sports bra is great because it’ll give me easy access for when I want to breastfeed.
“The leggings give you options of wearing over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I’m carrying. You look very smart, very comfortable, very hip.”
The new kit drops at nike.com and Nike Town on September 17