Games and esports analytics provider Newzoo has added Swedish organisation Ninjas in Pyjamas to its portfolio of partners.

Much like its other deals, Newzoo will provide insights into games and markets to Ninjas in Pyjamas to help with its decision-making moving forward. In return, the organisation will provide information to help with the firm’s market estimates.

Newzoo Ninjas in Pyjamas
Image credit: Newzoo

Casey Al-kaisy, Chief Marketing Officer at Ninjas in Pyjamas discussed the deal in an announcement: “Newzoo has shown leadership as well as the will to take on our industry with a serious outlook and that is why this partnership feels very exciting to us at Ninjas in Pyjamas. Providing our staff and management with the tools they need to succeed has always been a high priority within our organization and with Newzoo’s aid, we are able to expand on that even further. We are very much looking forward to seeing what our two companies can accomplish together.”

This is the third partnership that Newzoo has entered in August. Earlier in the month, it also announced deals with Team Liquid and Japanese organisation DetonatioN Gaming. It also works with the likes of HyperX, Facebook, Google, ESL, Microsoft, Unikrn, and Red Bull.

Peter Warman, CEO and Co-founder of Newzoo also commented: “Ninjas in Pyjamas has been ruling esports for nearly 20 years now. NiP is an icon in the space and deserves a special place in our roster of partners. On a personal note, the fact that Ninjas in Pyjamas is my son’s favorite team has made me look good at home!”

Alongside Newzoo, Ninjas in Pyjamas is partnered with Betway, Nighthawk PRO Gaming, Xtfry, DXRacer, and ASUS ROG.

Esports Insider says: Newzoo has cleverly chosen organisations that have very different brands, audiences, and experience in the industry. While we may never directly see the result of these deals on Newzoo’s end, they should help to create more accurate market estimates which is incredible helpful.

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