- Online retailer Newegg will have its branding displayed at Allied Esports’ HyperX Esports Arena Las Vegas.
- The two companies will also develop and host co-branded esports events at the venue.
- Newegg recently sponsored Counter Logic Gaming’s Fortnite team and events at Madison Square Garden.
Online tech retailer Newegg 
has entered a multiyear agreement with Allied Esports to feature its branding within the HyperX Esports Arena Las Vegas.
Newegg will be a founding partner and official e-commerce partner of the venue, with branding featured throughout the venue and within its online and social presence. Additionally, Newegg and Allied Esports will develop and host twice-annual co-branded events at the venue.
“Gamers and fans from around the world who visit HyperX Esports Arena Las Vegas expect first-class experiences and services, and Newegg will undoubtedly play a major role in both moving forward,” said Simon Temperley, chief revenue and marketing officer of Allied Esports. “We look forward to joining forces with Newegg to create amazing, engaging events and content that continue to cement Las Vegas as the center of the esports ecosystem.”
Related Article: Counter Logic Gaming Signs Newegg as Presenting Partner for Fortnite Team
Allied Esports also owns the HyperX Esports Truck and Big Betty, a pair of mobile esports arenas that unfold from a semi-truck. Meanwhile, this partnership marks Newegg’s second step into esports following last month’s sponsorship of Counter Logic Gaming’s Fortnite team, as well as events at Madison Square Garden in New York City.
“Newegg is going all-in with esports, and we’re making sure fans get to enjoy cool events at iconic venues in Las Vegas and New York,” said Mitesh Patel, VP of marketing at Newegg. “Our partnerships with CLG and Allied Esports place Newegg at the epicenter of the esports movement, where we can help any fan ‘Game Like a Pro.’”
