Fashion

Newbie opens pop-up at Gatwick Airport


Newbie opens pop-up at Gatwick Airport

Swedish fashion and lifestyle brand for children, Newbie is continuing
to increase its retail footprint in the UK with a new pop-up store opening
at Gatwick Airport.

“Building a store on these conditions has been an exciting challenge for
our fantastic team: the store is only 25 square metre in size, round to the
shape and has no walls – but wow how well we made it and the location is
prime,” explained Camilla Wernlund, international expansion manager for
Newbie in a statement.

Newbie Store has opened seven physical stores and an online store in the
UK since the end of 2017, and the Gatwick store marks the brand’s first
airport store and was chosen as it is in a “very good location at a densely
packed airport” for its sustainable and affordable fashion offering for
children.

Wernlund, added: “On the first day, this little store broke sales
records for Newbie in the UK, so we got off to a very good start.”

The 25 square metre pop-up will be open for six months.

Part of the KappAhl Group, Newbie was born in 2010 and has quickly
expanded across Europe. Currently, Newbie has 31 stores and online sales in
Sweden, Norway, Finland, Poland and the UK.

Image: courtesy of Newbie



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