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- Sterling.VC, the owner of the Overwatch League’s New York Excelsior, has established Andbox as a new brand for its esports initiatives.
- The company also recently acquired the New York franchise spot in the upcoming Call of Duty geolocated league.
- Andbox will also focus on content creation, New York-area events, and fashion and apparel products.
Sterling.VC, the Sterling Equities fund behind the Overwatch League’s 
New York Excelsior , has announced the formation of a new Andbox brand to encompass its esports initiatives.
Andbox branding will be used for both the New York Excelsior and Sterling.VC’s recently-acquired New York spot in Activision Blizzard’s upcoming geolocated Call of Duty league. In a release, Andbox is described as “the first multi-franchise esports organization to represent New York in the world’s preeminent esports leagues.”
In addition to overseeing those franchised teams, Andbox will also focus on hosting additional esports events in and around New York City, as well as creating content and developing original lifestyle and apparel products.
Related Article: Breaking: First Five Call of Duty League Franchise Owners Revealed
Andbox has brought in Maxwell Osborne and Dao-Yi Chow, co-founders of New York-based fashion label Public School, to be the creative directors for its apparel offerings. The New York Excelsior previously collaborated with fashion brands such as Undefeated, Champion, and New Era.
“Following the launch of NYXL and our new Call of Duty franchise, we’ve received a tremendous amount of support from our fans, but we recognize that New Yorkers—and gamers everywhere—are still hungry for a deeper, more meaningful connection to esports,” said Andbox co-founder Scott Wilpon, in a release. “We’re incredibly excited to launch Andbox to help people find exciting new ways to self-identify and express themselves as gamers.”
Sterling Equities is the principal owner of the New York Mets, as well as the SportsNet New York (SNY) television network.
