- Robyn Turk
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Online marketplace Garmentory developed a new app to bring emerging
and independent brands to the screens of their target consumers’
smartphones.
The fashion and tech company launched in 2014 as a curated
marketplace that allows independent boutiques to be more easily
discovered by shoppers through promoting them alongside more well
known brands of the same price point and quality, such as Ann
Demeulemeester, Opening Ceremony, and Rachel Comey.
Garmentory functions somewhat differently from other fashion
marketplaces in that it manages each shop, providing customer service
and shopping itself for a streamlined customer experience while
allowing each small fashion brand logistic aid.
The marketplace launched a new first app this month to complement
its existing e-commerce website. The app allows the designers
Garmentory works with to reach consumers in a quicker and more
personal manner. Brands can create flash sales and exclusive offers
only available in app. The exclusive sales are managed by individual
boutiques and designers at their will.
The app also allows designers the ability to create their own video
content accessible through the app. Consumers can shop from the videos
directly.
The app is free to download and is available for iOS devices.
