Fashion

New brands, manufacturers and fabric mills join Jeans Redesign initiative


A number of new brands, manufacturers and fabric mills have joined Ellen
MacArthur Foundation’s Jeans Redesign initiative, pledging to meet
guidelines setting out minimum requirements on garment durability, material
health, recyclability and traceability.

The latest brands to join the project, which was launched by Make
Fashion Circular, an initiative from the Ellen MacArthur Foundation, are
Ateliers and Repairs, Bam Bamboo Clothing, Blue of a kind, Fairblue Jeans,
Frank and Oak, and Guess.

New manufacturers joining the project are Artistic Milliners, Denim
Expert, Denim Village, Frontline, and Soorty

The guidelines have also been extended in this batch of new participants
to allow fabric mills to join in. They include Advance denim mill, Artistic
Milliners, Cone Denim, Demko, House of Gold (through Blue Diamond: Xingtai
H&J Textiles Co. Ltd), and Soorty. As well as meeting the original
guidelines, they will also have to implement ZDHC (Zero Discharge Hazardous
Chemicals) wastewater guidelines, including testing and reporting, and they
must not produce more than 0.025m3 of wastewater per yard.

Francois Souchet, Make Fashion Circular lead at the Ellen MacArthur
Foundation, said in a statement: “More companies joining the Jeans Redesign
demonstrates the appetite in the industry for practical solutions that
support the transition to a thriving fashion industry, where all our
clothes are used for longer, are made from safe and renewable materials,
and are made to be made again. This kind of industry-wide shift needs
companies from across fashion to work together. Fabric mills are vital to
this transformation and we are excited to bring them on board as part of
the Jeans Redesign.”

The first pairs of the redesigned jeans will be on sale in Autumn
2020.

Photo courtesy of Ellen MacArthur Foundation – Make Fashion
Circular



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