- Robyn Turk
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Net-a-Porter announced a new platform to highlight sustainable
brands and help shoppers to identify products that are ethically made.
Called Net Sustain, the new platform launched on the retailer’s
website with 26 brands.
The digital luxury fashion retailer has been active in the
sustainable fashion movement for some time. Amongst other pledges, the
Yoox Net-a-Porter Group has already committed to sourcing 100 percent
renewable power by 2020, all packaging is made from FSC certified
cardboard and it has been a member of the international Fur Free
Retailer Program since 2016.
Products and brands featured in Net Sustain are displayed in a
dedicated section of Net-a-Porter’s website. It will introduce new
drops throughout the season, and currently features exclusive capsules
from Stella McCartney, Mother of Pearl x BBC Earth and Maggie
Marilyn.
Of the nearly 500 products on Net Sustain, each item meet sat least
one of five key attributes. According to a company press release,
these attributes include considered materials, considered processes,
reducing waste, locally made and craft and community.
“This is an important milestone in our sustainability journey at
Net-a-Porter,” global buying director Elizabeth von der Goltz said in
a statement. “Our sustainable edit provides our customers with the
knowledge they need, understanding that they can trust that these
brands have been carefully reviewed and meet our criteria for
inclusion.
“Our aim is to give a voice to the brands that are truly making
positive changes by providing them with a platform to highlight their
best practice.”
Photo: YNAP
