- Marjorie van Elven
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It doesn’t get more exclusive than this. Net-a-Porter has announced the
launch of Extremely Important People (EIP), an invitation-only digital
space where users can discover the world’s most sought-after jewelry and
watches with the help of a personal shopper.
“EIP is designed to take the customer on an online journey, exploring
the most desirable pieces, designed to be genuinely and eternally
cherished. Many of these pieces are shown only to a chosen few, take
hundreds of hours of craftsmanship to produce, and are one-of-a-kind
creations”, explained the company in a statement.
Offering delivery to more than 170 countries, the exclusive online shop
will include brands like Boehmer et Bassenge, Piaget, Boghossian, Bayco,
Nadia Morgenthaler and Giampiero Bodino. The selected clientèle will also
have access to personalized services such as customization, bespoke
requests and “try before you buy” consignments.
EIP will be launched in July, featuring jewelry only. Watches will be
added to the shop later this year.
Picture: courtesy of YNAP
