Fashion

Neiman Marcus launches "Your Neiman's" to evolve digital experience


Neiman Marcus launches "Your Neiman's" to evolve digital experience

Neiman Marcus is offering its shoppers new ways to access customer
services. The luxury retailer has launched a new digital hub called
“Your Neiman’s,” which will allow customers access to personalized
services and experiences including in-store appointments, curbside
pickup, virtual events and video conferences with a style advisor.

Your Neiman’s allows the retailer to offer its shoppers highly
personal and engaging services in safe and convenient ways.

“The world is changing, and we’re all adjusting our habits to
accommodate the new normal,” the retailer’s president and chief
customer officer, David Goubert, explained in a press release. “Our
customers look to Neiman’s to curate the key styles of the season,
find their perfect outfits and help them feel their best. The comfort
and safety of our customers and associates are our utmost priority.
We’ve introduced innovative ways to be here for them, now in more ways
than ever.”

Through Your Neiman’s any and all customers may experience the
benefits of a personal stylist from their own homes, with no cost or
obligation. The service matches customers with the appropriate stylist
through a simple questionnaire that determines lifestyle, personal
style and needs.

There are 4,900 sales associates, stylists and managers across
Neiman Marcus and Bergdorf Goodman using digital tools to continue to
engage with customers. The retailer launched a proprietary tool at the
start of quarantine measures in March, called NM Connect, to enable
its stylists to deliver store-like experiences remotely.

Over three months, customers have purchased 60 million dollars
worth of merchandise through Connect.

“NM Connect has transformed the way sales associates can
communicate with their clients,” commented Katie Mullen, chief digital
officer. “The platform was designed to inspire clients, from offering
personalized look books, to completing transactions remotely and
instantly. With the launch of digital stylists and remote selling
capabilities, we are enabling our associates to engage with and
support customers anytime, anywhere.”

Image via Neiman Marcus



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