- Robyn Turk
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Luxury fashion retailer Need Supply Co. is opening a physical
retail pop-up experience for the holiday shopping season. While the
digital-first retailer is no stranger to brick-and-mortar retail,
operating a permanent store in Richmond, VA, this pop-up is a first of
its kind.
Open from December 7 through December 22, the pop-up is located in
the Common House of Charlottesville, VA – a membership-based social
club that caters to millennials and Gen Zers. Need Supply is quite
adept in serving the young luxury consumer, which makes up most of its
consumer-base as representatives from the company discussed with FashionUnited earlier this
year.
Need Supply’s holiday pop-up brings together the convenience of
online shopping with the interactive nature of physical stores. The
space will feature an exclusive, curated collection of products
brought to a location that the core consumer base already gathers on a
regular basis. Furthermore, the pop-up is designed as a showroom that
allows customers to see and feel products before ordering them for
home delivery.
“The Common House in Charlottesville is the perfect fit for us
because it’s a gathering place for a community that’s very interested
in art, design and global culture. We’re excited to offer local
customers a unique way to celebrate the holidays in a space dedicated
to creativity and the communal spirit,” explained Chris Bossola, CEO
of Need Supply Co.
Though the Need Supply pop-up is located in a members-only space,
it will be open to the general public from December 8 to DEcember 22,
with a day dedicated to Common House members on December 7.
Images: NeedSupply.com