- Robyn Turk
Nautica has a new production and distribution partnership. Men’s
dress shirts for the Authentic Brands Group-owned apparel brand will
now be designed and developed by Versa Group.
Versa Group has a history of over 25 years manufacturing men’s
shirts, ties and accessories using state-of-the-art equipment, premier
fabrics and innovative designs. In its long-term agreement with
Authentic Brands Group, Versa will design, produce and distribute
Nautica branded men’s dress shirts. The products will retail through a
wide range of department stores, specialty retailers and ecommerce
sites across the U.S., Canada and Puerto Rico.
“We are pleased to breathe fresh air to Nautica sales with a new
dress shirt partner, Versa,” Jarrod Weber, group president of
lifestyle at Authentic Brands Group, said in a statement. “Nautica
dress shirts are a perfect extension for the consumer who dresses up
and yet appreciates the Nautica lifestyle.”
Though dress shirts have long been a staple in Nautica’s menswear
assortment, it hopes to reinvent the category for modern and
sustainably conscious consumers. Versa will introduce new materials
and performance details to the line.
“Our organization is looking forward to this partnership with
Nautica, a brand whose presence is recognized by retailers and
consumers across the world,” commented Marc Seruya, CEO of Versa. “We
are confident that our expertise will provide added value to the loyal
Nautica customer as well as attract new fans to the brand.”
Versa’s first assortment of Nautica men’s dress shirts will launch
through select retailers this spring.