Fashion launches online shop in China launches online shop in China

After opening its own office in Beijing in July, German online shoe
retailer has launched its own online shop in China under and has strengthened its Chinese team accordingly. In
addition, the retailer for designer and brand products is forging close
cooperation with Asian investors.

“We put a lot of time and heart into our Chinese online shop. Before
actually translating our offer, we took a close look at the buying
behaviour of Asians, especially the Chinese people. For us, China is one of
the most important target countries for our expansion strategy,” said
Matthias Nebus, co-founder of, in Wednesday’s press

According to the luxury e-tailer, is also the first
online shop in the world to bear the costs for shipping, taxes and customs
for its customers. “Together with our shipping partner DHL Express, we also
offer almost all customers outside the EU a consistent and user-friendly
shopping experience – across national borders,” confirmed Tomasz Rotecki,
CTO and co-founder of

The online retailer is keen to get in on the Chinese market because
forecasts are still better than good as the Asian consumers’ desire to buy
appears to be unchanged. The company points to a recent study by
McKinsey&Company, predicting that almost every second luxury purchase in
the future will be made by Chinese customers. “In particular, the young
generation, born after 1980, is relying on suppliers of luxury products who
meet their demands for novelty and exclusivity,” claims the study.

CEO and shareholder Andreas Schläwicke took over the German shoe company
Budapester 25 years ago and expanded it into a multi brand store. Since
July 2015, the company also operates the online shop,
which currently offers shoes, bags and accessories from more than 100
designer labels, among them Gucci, Balenciaga, Jimmy Choo, Chloé, Santoni,
Crockett & Jones and Heinrich Dinkelacker. The company delivers worldwide
and plans to double its turnover in 2019 to 20 million euros.



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