MUMS have bravely bared their post-baby bodies for a Mothercare campaign, but trolls told them to “put their clothes back on”.
Natesha Gordon and Eleanor Smith stripped off for the photoshoot, proudly showing the world their stretch marks.
The new mothers appeared on This Morning to chat about the ad, which received a mixed reaction from viewers.
The women said they took the plunge and got their kit off to show the reality of motherhood, in the hope of inspiring other new mums to embrace their post-baby bodies.
But while some people praised their honesty and bravery, others asked “who cares”, and told them to “put their clothes back on”.
Natesha, 28, who has eight-month-old Bryson with partner Alan, admitted she struggled with her figure after giving birth.
The child protection officer, from Essex, said she was nervous about taking her clothes off for the campaign, but found it “crazy but so liberating in a way”.
Chatting with Ruth and Eamonn Holmes, she said: “I don’t think I understood how much my body was going to change.
“Doing this campaign helped me love my body and the people around me.
“It’s just accepting the fact that women’s bodies do amazing things.
“Whether you did snap back or you didn’t, it’s about being proud of your body, what your body did.
“And just taking the time to really accept that and appreciate it, and just enjoy your baby.”
Eleanor Smith, who didn’t give her age, welcomed baby Vincent six months ago.
The new mum said she “loved” her body now, and all the stretch marks were worth it for Vincent.
She said: “I really liked my body before, but the beginning of my pregnancy I was very sick, lost a lot of weight, but during the third trimester I gained so much weight, my stretch marks covered my whole stomach.
“Over social media you see women lose weight so quickly after their pregnancy but it really depends on your genes.
“There’s the pressure to bounce back so quickly.
“No one actually cared, it’s me embracing my baby and this moment.
“It’s about being proud of what your body did and enjoying your baby.”
Taking to social media, some people praised the women as an “inspiration”, but some left negative comments.
Natesha herself said she wasn’t prepared for the backlash she received for posing in the campaign.
On Twitter one person said: “Please put your clothes your clothes back on.”
Another commented: “Mumbods who cares… I don’t think I want to see it? My mum didn’t flash her flesh.”
A third wrote: “Another world first of woman gets pregnant. Why bother with this s****?
“We don’t care if your body is trashed.”
And this person tweeted: “Why is it with some of these women who appear on the telly they make out they’re the only mother in the world?
“Big whoops your body ain’t the same you got stretch marks, why don’t you stop worrying about your appearance and focus on the child.”
But other women were more supportive, tweeting: “Hope I like my stretch marks soon, not happy about my mum bod.
“My baby was worth every second but nothing prepares you for this body change.”
Another said: “1 year on and I’m still proud of my Mum-Bod.
“A woman’s body should be celebrated our bodies do amazing things.
“I waited so many years for my mummy pouch and lets just say this tigeress certainly earned her stripes.”
Another said they were “inspiring mum bods”, while this person said “real women have curves” and a “mumbod is nothing to be ashamed of”.
One mum is urging others to stop making excuses and get rid of their mum tum.
And this mum-of-five has hit back at trolls who branded her body ‘wrinkled and floppy’.
Calling all parents, mums have revealed the baby names they hate because they’re ‘too common’.