Parenting

Mum mortified after ‘mistake’ means she has to pay £68 for daughter’s ear piercing at Claire’s


Jasmine Lovell had her ears pierced at Claire’s Accessories (Picture: MEN Media)

When Joanna Lovell decided to allow her young daughter Jasmine to get her ears pierced, she did what many parents do and took her to Claire’s Accessories.

The store has become famous for offering ear piercing to children, so it seemed like the perfect choice. Little did she know, however, that she would be paying a whopping £68 due to a ‘mistake’ on her part.

The parenting reporter told Hull Live that she expected to pay between £20 and £30 for the piercing, which was a treat for her sixth birthday.

Although she admits she ‘naively’ didn’t research the price before visiting, Joanna and Jasmine went ahead with choosing a pair of 18 carat gold studs.

With Jasmine beginning to get nervous about the whole thing and Joanna’s attention on her, the mum says she didn’t notice the range of different options on offer or what they might have meant in terms of cost.

Jasmine is happy with her new jewellery (Picture: MEN Media)

However, when the staff member serving them said it would be £65, she says she was visibly shocked but that ‘it would have been so embarrassing to ask if there was anything cheaper’.

With Jasmine already on Joanna’s knee and everything ready to go, she simply said it was fine and got on with it.

Despite the fact that Jasmine apparently loves her new jewellery, the journalist wanted to warn other parents of the hidden costs when choosing earrings.

It appears that what happened to Joanna occurred because, though Claire’s ear piercing prices start at £12 for two ears, the more fancy you go with the earrings, the more you’ll pay.

The starter kit itself includes the earrings and standard aftercare lotion, and can go all the way up to £90 if you choose a diamond.

When asking her friends, Joanna found that many had no idea it could add up to so much, and wanted her tale to act as a warning. She also called for staff at Claire’s to bear in mind that price might be a factor for parents when choosing which style to go for.

Responding to her artcle, Claire’s said: ‘Our prices are based on the cost of the metal, and the cost of any stones used i.e. crystal, cubic zirconia or diamond. Our ear piercing earrings are designed specifically for piercing at our specialist ear piercing vendor’s state of the art facility.’

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