- Robyn Turk
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Mulberry is expanding its network of brick and mortar stores. The
British luxury brand has announced two new store openings, in New York
City and Dubai. Each conceived as immersive spaces, the new Mulberry
locations complement its existing e-commerce and wholesale businesses
in their respective cities.
Located on the Promenade at Rockefeller Center, the new location in
New York is the brand’s second in the city. It carries Mulberry’s full
range of women’s and men’s bags and small Leather Goods, as well as
travel and luggage.
The new Dubai store is the region’s first standalone store. It is
located on the Fashion Avenue of the Dubai Mall and features a store
concept designed in partnership between creative director Johnny Coca
and British interior designer Faye Toogood to display the brand’s take
on British culture.
The retail approach and store design helps shoppers to discover the
brand’s identity while discovering the collections. The Dubai Mall
store also stocks an extensive range of Mulberry’s lifestyle products
for both women and men.
“The store features the new concept and will enable us to further
advance our international, omni-channel and direct to customer
strategy to grow Mulberry as a global luxury brand,” Mulberry’s CEO,
Thierry Andretta, said in a statement.
