Moomin and Tatty Devine to launch jewellery collection

London-based jewellery brand Tatty Devine is collaborating with Moomin
Characters on a new capsule jewellery collection featuring the family of
white and roundish trolls with large snouts.

Launching in autumn 2019, the capsule collection of laser-cut acrylic
jewellery will combine inspiration from Moomin author and illustrator, Tove
Jansson’s “extensive catalogue of character and pattern designs” with the
“bold, fun and eye-catching” Tatty Devine style, explained both brands in a

The collection will mark milestones for both brands as Tatty Devine is
celebrating its 20th anniversary this year, while Moomin will be
celebrating 75 years in 2020.

Sophia Jansson, niece of Tove Jansson and creative director of Moomin
Characters, said in a statement: “Tove’s passion was producing beautiful
art and designs and, similarly to Rosie and Harriet of Tatty Devine, she was not
afraid of making a bold statement and expressing herself through her art in
a time when personal expression was being threatened.

“Tatty Devine and Moomin also share a lot of core values such as female
empowerment, respect for nature and LGBTQ+ rights and therefore, much like
Moominmamma and Moominpappa, they are the perfect match.”

Rosie Wolfenden and Harriet Vine, the founders of Tatty
Devine, added: “Tove Jansson’s Moomins have a special place in our hearts –
as children we loved the stories and as women we are inspired by Tove’s
fearlessness and creative passion. The Moomins have endured for generations
by staying true to their values whilst always remaining relevant – much
like we strive to do at Tatty Devine.”

Tatty Devine was founded in 1999 in the heart of East London and still
to this day all of its original and fun statement jewellery products are
designed and made in-house in their studio on London’s Brick Lane.

Moomin Characters have previously launched fashion collaborations with
Finnish streetwear brand Makia, Japanese retailer Uniqlo, Finnish knitwear
brand Novita, contemporary Copenhagen fashion and lifestyle brand Wood
Wood, and British luxury accessories label Strathberry.


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