Fashion

Monica Vinader opens second NYC boutique


Monica Vinader opens second NYC boutique

British jewelry brand Monica Vinader has opened its second New York
City boutique. Located on the Upper East Side at 989 Madison, the
650-square foot retail space is set alongside boutiques of Gabriela
Hearst and Vera Wang.

Monica Vinader has been steadily growing is business in the U.S.
The brand recently announced a partnership with Nordstrom department
stores in the U.S. Starting this November, Monica Vinader engraving
stations will be rolled out across 55 Nordstrom locations to allow
shoppers to have messages added to the front or back of items.

The brand launched its first New York boutique at 151 Spring Street
in Soho in 2016 after conducting an analysis of its web orders and
learned that the New York City neighborhood had a sizable consumer
base.

When the Monica Vinader decided to expand its brand’s footprint in
New York the brand again looked at its e-commerce patterns,
identifying another strong client base on the Upper East Side.

The Madison Avenue store, which opened last week, is designed to
feel like a jewelry box, with a tufted pink velvet wall, a rose gold
mirrored wall and mixed metal fixtures throughout. The new store sells
both women’s and men’s jewelry and includes the brand’s complimentary
same day engraving offering.

Photo: courtesy of Monica Vinader



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