Known for her love of maximalist silhouettes and bold colour, Goddard has applied her frothy, fun aesthetic to three classic UGG styles; the classic boot, to which she added floral applique; the slipper, which she’s reworked in a hot pink fluff with pointy toe; and the platform, which now come extra vertiginous in an array of bold hues – from apple green to magenta and fuchsia.
“We wanted to make something bold and colourful, to play with the UGG DNA,” said Molly Goddard, “Working with UGG gave me the opportunity to explore new fabrications and ways of working. The outcome is shoes that are wearable, fun, with a much-needed sense of humour and I think still very elegant!”
Founded in 1978 by an Australian surfer on the coast of California, UGG has in recent months seen its status elevated thanks to the launch of its Fluff Yeah slides which everybody from Gigi Hadid to Kylie Jenner has worn recently.
The brand has also just announced an upcoming collaboration with New York-based brand of the moment, Telfar.
Goddard showed her SS21 collection via YouTube as part of London Fashion Week.
London Fashion Week kicked off yesterday with a mixture of both physical and digital shows.
The Spring/Summer 2021 UGG x Molly Goddard collaboration will be available for purchase from March 2021.