Moda Operandi shares predictions trends for buying based on social media and more

Luxury online retailer Moda Operandi has announced its Runway Report for
Spring/Summer 2020. The report is based on data based on its sales, science
and fashion expertise to predict and identify key pieces and trends for the
upcoming season.

“The report combines our pre-order data—which has proven to be highly
predictable for what will trend next season—with traditional buying tools
and the human touch,” Lisa Aike, Moda Operandi’s Fashion and Buying
Director, said to FashionUnited in an email. “We’re excited to share our
findings with the broader fashion ecosystem, both our designer partners and
customers.”

Standout notes from the report list color trends such as the movement
away from beige-hued neutrals to gray and the rise of thong sandals. It
also includes information discussing how social media shines a light on
specific brands such as Bottega Veneta, which instantly became one of the
most sought-after brands of the year due to social media engagement.

“Thanks to social media, everyone can get a virtual front row seat to
the big shows,” Aiken said in the report. “Here, we looked at the
collections that drove the most engagement on social media. Bottega Veneta
overwhelmingly topped our list for the most preorder inquiries over
Instagram Direct Message.”

Moda Operandi’s full Runway Report for the upcoming season is available
on the retailer’s website now.

Image: Courtesy of Moda Operandi



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