- Dale Arden Chong
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Luxury online retailer Moda Operandi has given itself a brand new
makeover, resulting in a modernized logo, colorful pages, and more to
reinforce its standing as one of the leading platforms for fashion
discovery.
“Moda’s new look and feel is inspired by the brand’s bold DNA and speaks
to our evolution,” said Patrick Emanuel, the company’s vice president of
brand strategy. “Through typography, color, pattern, and shape we created a
unique mix — contrasting, diverse and layered — that reflects not just our
brand, but our fashion offering and customer.”
One of the first things customers will find when visiting Moda
Operandi’s website is its new use of bold color, with each section having
its own signature and playful color palette that doesn’t lose its
sophistication. They’ll also find a visual concept of discovery with the
help of abstract portals where they can explore more deeply into the
website.
Images: Courtesy of Moda Operandi
