- Kristopher Fraser
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Missoni has signed a license agreement with Timex Group for the creation,
development and distribution of a line of watches. Available beginning fall
2020 at Missoni boutiques, authorized retailers and online, the watches
will combine the precision of a Swiss Made movement with a rigorously Made
in Italy design, characterized by classic Missoni aesthetics including
zigzag patterns, combinations of textures, materials and colors, prints and
lettering.
“I am particularly proud of the debut of this new line of watches, which
adds a new, important element to the mosaic of the Missoni world,” said
Angela Missoni, president and creative director of Missoni, in a statement.
“Today more than ever, the watch is a fashion accessory able to express the
style of the wearer, showing their taste and personality. We will bring a
touch of color to the time of our customers.”
“I am sure that Timex Group, with its long time experience and proven
competence, will be able to enhance Missoni’s creativity,” said Michele
Norsa, Missoni vice president and FSI Industrial Partner, in a statement.
“Together, we will carry out a great project, taking the thrilling
opportunity to approach new consumers and convey to them our exclusive
message through these timepieces.”
“We are thrilled to add an iconic brand like Missoni to Timex Group Luxury
Division,” said Tobias Reiss-Schmidt, president and CEo of Timex Group, in
a statement. “We look forward to combining our expertise in luxury
watchmaking with the iconic designs of Missoni and to bring a watch
collection, which expresses the multicolor aesthetic and contemporary
luxury vision of the brand, to consumers around the world.”
photo: courtesy of C&M Media
