- AFP
-
|
Italy will stage its first digital Fashion Week in Milan in July, as the
luxury fashion sector struggles to rebound from the coronavirus crisis.
“This is a concrete response to the need for promotion and business on
the
part of brands,” Italy’s National Chamber of Fashion said in a
statement.
Milano Digital Fashion Week from July 14-17 will allow for the
presentation of spring/summer 2021 men’s collections and spring/summer 2021
men’s and women’s pre-collections, along with a platform designed to give
access to showrooms.
The digital offerings will include photo and video content, backstage
interviews with designers, as well as webinars and live streaming of keynote
speeches, visible on www.cameramoda.it, Instagram, Facebook, Linkedin, Weibo
and YouTube.
The French Federation of Haute Couture and Fashion announced a similar
initiative on Wednesday, with an online presentation of spring/summer 2021
men’s ready-to-wear from July 9 to 13.
Due to the coronavirus pandemic, the upcoming ready-to-wear week and
haute
couture shows in Paris in June and July have been cancelled.
In March, Italy’s fashion chamber announced that men’s shows scheduled
for
June would be pushed back until September, joining the women’s shows.
The coronavirus emergency erupted in Italy in late February, during
Milan’s
Fashion Week, causing some designers to present their runway shows without
audiences.
Thousands of Chinese buyers and media were prevented from traveling to
the
shows, forcing the fashion chamber to offer digital alternatives to the
runway
shows and showrooms. (AFP)
Photo credit: Ferragamo AH20-21
