Michelle Mone’s daughter Bethany pouts for the camera, seemingly oblivious to the deprivation around her.
The 19-year-old YouTube vlogger will get her first taste of TV fame in Channel 4’s new series Born Famous.
The show takes the offspring of self-made celebrities back to the less glamorous areas their parents were brought up in.
The series started this week with Gordon Ramsay’s son Jack, who went to Banbury in Oxfordshire, where the Scots-born chef lived as a teenager.
Next week, it’s the turn of Phoenix Chi, Spice Girl Mel B’s daughter, who will spend time in Leeds.
(Image: CHANNEL 4)
And the following week, viewers will see Bethany visit Bridgeton in Glasgow, part of one of the UK’s most deprived wards.
Filmed last year, the show has been described as “poverty porn” – where well-off folk gawp at the less fortunate.
And the programme is bound to sit uneasily with Glasgow east end residents living on the breadline.
The first photos from Bethany’s visit to Bridgeton were released this week and show her looking perfectly preened as she poses in front of a wrecked football goal.
The teen – dressed casually in jeans and a T-shirt – was also snapped in front of a graffiti-covered building with a rusty metal fence.
The photos are a far cry from her Instagram feed, which shows her privileged lifestyle – including exotic holidays in Barbados and across Europe.
You have to feel for Bethany, who probably just wants more followers on her social media.
It’s not known if her 47-year-old mum, who founded lingerie brand Ultimo, had much to do with her daughter’s foray into TV but they are pictured together outside an east end flat.
Bra entrepreneur Mone became a Tory peer in 2015.
Her first vote in the House of Lords was to back tax credit cuts, which would have cost three million struggling families £1300 a year but were blocked by Labour peers.
She also boasted about her chauffeur-driven Jaguar, paid for by taxpayers, when she was David Cameron’s
start-up tsar.
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And she was dubbed “Lady Layabout” for missing Lords votes, including one on Brexit – which many fear will plunge the country into chaos, leaving the vulnerable to suffer the most.
Earlier this year, she faced criticism for showing up to just 89 out of 457 sittings – and since 2015, she’s only spoken in the Lords chamber four times. But the multi-millionaire, who is due to marry billionaire Doug Barrowman, happily claimed £6395 for the 26 days she attended the Lords last year.
Bethany, who has a sister Rebecca and brother Declan, lives with her dad Michael, who split from Mone, in Glasgow but visits her mum in her £120million Isle of Man mansion.
She went to £11,000-a-year St Aloysius College – very different to Mone’s childhood in a Gallowgate tenement.
In Born Famous, Bethany stays with Jack, 19, and his family. He is the youngest of four children and lives with his mum Violet, who has acute arthritis, and his dad Andy, who is her carer.
Jack was on an apprentice scheme training to be a joiner. But he became unemployed after passing out while working on building sites, due to an underlying heart condition.
(Image: Channel 4)
Now he would like to set up his own luxury streetwear brand. Bethany, who dropped out of her performing arts course at uni, also has dreams.
She has nearly 28,000 followers on Instagram and is hoping to become a star in her own right after launching a make-up vlog.
In a Q&A for her YouTube channel, she said she wanted to be a singer but “lost confidence” and now wants to start a make-up line.
(Image: Channel 4)
At least she appears to realise that being wealthy isn’t everything.
Asked, “What do you think life is all about?”, she replied: “Who cares if you have all the money if you’re not happy and you’re not healthy.
“What’s the point? What’s the good of it? You’ve got money, cool, but nae pals.”
