Fashion

Michel Bilodeau named as Vans vice president, general manager for EMEA


Following a strong first quarter revenue
report,
VF Corporation has announced a new appointment within
the Vans leadership team. Michel Bilodeau will take the role of vice
president, general manager of Vans EMEA as of October 2019. Bilodeau
currently serves as the vice president, general manager of VF Outdoor
& Action Sports for Canada.

Bilodeau has been with VF since 2009, initially in the role of
general manager for Vans Canada. In his current position with VF
Outdoor & Action Sports, he is responsible for overseeing Canadian
business across The North Face, Timberland, Vans, Smartwool and
Jansport.

Before he joined VF, Bilodeau was a partner at Canadian sportswear
distributor Sports Odyssee, Inc., a Canadian distributor of action
sportswear, which at the time was the the sole distributor of Vans in
the country, thus allowing Bilodeau a strong understanding of the Vans
brand.

“Michel has played an instrumental role in spearheading the growth
and development of not only our Vans brand throughout Canada but also
for other brands in the VF portfolio,” Doug Palladini, Vans global
brand president, said in a statement. “As EMEA continues to be a
critical growth region for the Vans® brand, his extensive background
and understanding of the marketplace will further enable our ability
to grow and authentically connect with our consumers across the
region.”



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