- Huw Hughes
-
|
US clothing and accessories brand Michael Kors has announced it will be
launching its digital flagship on online Chinese marketplace, Tmall.
The new online store will be featured on Tmall Luxury Pavilion, Alibaba
Group’s dedicated platform for luxury and premium brands launched in 2017.
The store will be the first third-party partnership for Michael Kors in
China and will see Tmall customers receiving exclusive access to special
products launched only on Tmall as well as the entire range of Michael Kors
women’s and men’s products.
Commenting on the launch in a statement, John D. Idol, chairman and
chief executive officer of Capri Holdings Limited, the fashion holding
company behind Michael Kors, said: “We are excited to launch our new
Michael Kors digital flagship on Tmall and Tmall’s Luxury Pavilion.
Consumers are becoming more digitally engaged with luxury shopping in China
and Tmall Luxury Pavilion is the perfect venue for us to communicate
Michael Kors’ brand vision.”
Michael Kors is looking to tap into Tmall’s strengths as the largest B2C
platform in China where the brand already operates 149 stores.
Jiang Fan, president of Taobao and Tmall, added: “Michael Kors is an
iconic, beloved brand and we are delighted to partner with them as they
look to accelerate their momentum in the Chinese market. This collaboration
will bring both exciting products and elevated shopping experiences to the
more than 700 million Chinese consumers on our platforms.”
Photo credit: Michael Kors, Facebook
