Meet the 17 year old making £60k from a pair of trainers

I got into reselling trainers really organically.

When I was 12 or 13, my friends and I would collect trainers to show off to each other and it grew into buying and selling. I found out there was big money to be made and I jumped on that.

I would spend hours on Facebook forums for brands like Adidas and Nike, looking for the best models. The trick to buying trainers with high resale value is to look out for limited releases or brand collaborations with artists – like Nike with Travis Scott, you know that’s going to pop off.

Hustle out small deals at the start where you can make £50 to £100 profit, because if you can do ten of those that’s £1000 and you can manage that in two weeks. Invest what you can and don’t hold back.

I dropped out of college and took it full time when someone at Keakie Music asked me to come on board. I was lucky enough to set up a private guest list trainer store at their HQ in Shoreditch, where I sell to rap artists, music execs, DJs, lots of high net worth figures like Dizzee Rascal and AJ Tracey.

I’ve grown my network extensively over the years – I’ve got contacts in Sydney, Dubai, New York and Paris, who I can reach out to when a client comes in with a request for an ultra-exclusive shoe. I’m not just a regular sneaker store in Soho but I’m not a personal shopper either – I’ve found a niche. Artists love coming to me because I can source the unsourceable.