Fashion

Marshalls debuts first-ever online store


Marshalls debuts first-ever online store

Marshalls has finally joined the world of e-commerce. With over
1,100 stores in the U.S. and Canada, retailer has been a fan-favorite
for selling off-price clothing, accessories and home goods for
decades. Now, Marshalls is bringing its same discount finds
online.

The retailer has been owned by parent company TJX Companies since
the mid-nineties. TJX brands T.J. Maxx and Sierra both currently have
e-commerce stores.

“We are thrilled to introduce Marshalls.com, which allows customers
to shop Marshalls anytime,” Mark DeOliveira, executive vice president
of TJX digital U.S., said in a statement. “This site will feature a
unique assortment of the brands and values that Marshalls is known
for, and also offer customers the ability to shop through fun,
interactive features and curations. We are excited for customers to
experience the brand in this new way.”

The Marshalls e-commerce site launched with the same categories
available in-store: womenswear, menswear, childrenswear, footwear,
home goods, accessories and beauty. These categories are filled with
its own assortment of merchandise, just as every brick-and-mortar
Marshalls store has its own mix of products.

The online store currently offers off-priced products from luxury
designers such as Alexander McQueen, Dior, Gucci and Fendi.

Marshalls.com offers easy returns either by mail ore in-store. The
online store also features digital-facing initiatives such as gamified
mobile shopping feature “Swipe to Shop,” which allows customers to
quickly view and sort items by swiping left or right depending on
whether they want to buy or save for later. Marshalls has also created
curated shops like the Fall Style Shop or Made in Italy, as well as
Influencer + Shopper Finds to help customers find style
inspiration.

Image: Marshalls.com



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