Marks & Spencer reduce the size of flapjacks — but they still cost SAME at £1

MARKS & Spencer has made its top-selling flapjacks smaller while keeping the price the same.

The retailer even suggested that sweet-toothed shoppers prefer “smaller snacks”.

The shrinkflation has hit M&S’s Belgian chocolate flapjack, down to 60g from 80g, the millionaire shortbread and Rocky Road (both 50g instead of 68g) and gluten-free salted caramel hazelnut millionaire (down to 62g from 83g).

All are a quarter smaller but the same price: £1 in most stores and £1.10 in some city outlets.

Customers branded it “daylight robbery” and asked why M&S was shrinking food while paying celebs Ant and Dec and Amanda Holden tens of thousands of pounds to provide voices at self-scan tills.

M&S replied with various excuses, telling Gavin on Twitter: “The bars have a new size as it was part of our strategy to provide a smaller treat for the customer.”

ITV

He blasted back: “You know these flapjacks are really tasty if only they were smaller (said no one ever).”

In other posts, M&S blamed the rising cost of ingredients.

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The Sun revealed earlier this year how 200 supermarket products had been hit by shrinkflation in two years, including Andrex toilet rolls, Maltesers and Birds Eye fish fingers