- Huw Hughes
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Marks and Spencer has announced a collaboration with Disney in the
build-up to the release of Disney Animation Studios’ Frozen 2 opening in UK
cinemas from 22 November.
The British retailer will be setting up Frozen 2 shops in the kidswear
sections of all its stores across the UK and online this Friday – they will
feature 72 Frozen 2 products exclusive to Marks and Spencer, including
fancy dress costumes, pyjamas, advent calendars and soft toys.
As part of the collaboration, Marks and Spencer will be joining Disney
in supporting Together for Short Lives, a UK charity that helps the
49,000 seriously ill children and their families across the UK to make the
most of every moment they have together. As part of its work, the charity
raises funds for all 54 children’s hospices across the UK through corporate
partnerships in order to support families. This Christmas, Marks and Spencer
will show its support by selling an exclusive tote bag that will be released
in October.
Nathan Ansell, director of clothing and home marketing at Marks and
Spencer, said in a statement: “Growing Marks and Spencer kidswear is an
important focus at Marks and Spencer as we work to appeal to family-aged
customers. Frozen 2 is a highly anticipated film and when the trailer
landed it was record-breaking so we know lots of our customers will be
excited to visit our special Frozen 2 shops and check out our exclusive
product.
“It’s also important to us, especially at Christmas time, that we
support causes our customers and colleagues care about so we’re incredibly
proud to also be working with Together for Short Lives.”
Sara Hanson, director of charitable programmes at Disney EME, added: “By
teaming up with Marks and Spencer and our long-term charity partner
Together for Short Lives, we can bring the power of the Frozen 2 story and
its characters to inspire and create Moments that Matter for children and
those closest to them when they need it the most. Whether that’s through
raising awareness or funds, this campaign can help build emotional
resilience and make a real difference to families’ lives.”
Photo courtesy of Marks and Spencer
