Fashion

Marcolin announces global partnership with GCDS


Marcolin announces global partnership with GCDS

Italian eyewear group Marcolin has confirmed a global partnership with
clothing and accessories brand GCDS to design, produce and distribute the
brand’s sunglasses and eyewear from 2020 to 2024.

The first collection manufactured by the Marcolin Group was unveiled
during the GCDS catwalk show on September 21 during Milan Fashion Week and
featured original, modern shapes and sporty, oversized wraparound frames,
all embellished with the brand’s maxi-sized logo.

The frames have been designed to embody GCDS’s experimental and street
style aesthetics by combining sports lines, technical materials and vibrant
colours.

Massimo Renon, chief executive of Marcolin Group, said in a statement:
“We are proud to have entered into this agreement with GCDS, a young and
versatile brand, a benchmark in the luxury street style field.

“With this partnership, Marcolin Group is taking a further step towards
the diversification of its portfolio. We are certain that both groups will
benefit from the positive synergies and proud to collaborate with GCDS in
defining a strategy to strengthen the eyewear segment at an international
level.”

Giordano Calza, chief executive of GCDS, added: “For us, this
partnership represents an important expansion of GCDS’s accessory
portfolio. We took the strategic decision to work alongside an Italian
partner that is a worldwide eyewear leading company.”

GCDS frames will be available from the beginning of April 2020 on the
brand’s e-commerce and flagship stores, as well as a select number of
e-commerce platforms. Worldwide distribution in the optical channel will
take place in the second half of 2020.

Image: courtesy of Marcolin Group / GCDS from SS20 catwalk show



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