- Robyn Turk
MTV has partnered with the Council of Fashion Designers of America
to form a new type of recognition in the fashion industry. The media
company will acknowledge Marc Jacobs with its first Fashion
Trailblazer Award, to be presented at the upcoming MTV Video Music
Awards on August 26.
In a press release, MTV explained that tne Fashion Trailblazer
Award is meant to “honor a fashion designer who has made an indelible
impact within the world of music-artist fashion.”
MTV goes onto explain that Jacobs is a fitting recipient for the
award due to the link between his fashion design and the music
industry. The designer has dressed music icons including Lady Gaga,
Cardi B and Nicki Minaj, and enlisted stars such as Cher and Missy
Elliott in ad campaigns.
Jacobs has also taken inspiration from music trends for past
collections, most notably the early 1990s grunge collection for Perry
Ellis, which was relaunched last year.
Along with the receipt of the award, as part of Jacobs’ recognition
he will create a multimedia installation on the Video Music Awards red
carpet to demonstrate his creative vision.