Make this summer a Wild one with the UK’s top plastic-free natural deodorant


ave you ever thought about where all your plastic deodorant bottles end up? Even if you put them in the recycling bin, there’s a good chance that they will still end up in landfill – the throwaway deodorant packaging adding to Britain’s plastic waste problem.

There’s also the high number of chemicals in deodorant products we pick up off the shelf that can potentially cause issues – including aluminum, sulphates, and parabens.

It’s pretty “wild” that we’re now used to products that contain hidden nasties that aren’t healthy for us or the environment. But in recent years, many people have begun to demand something different in our everyday hygiene regimes to change this. What’s the solution, you ask? Cue Wild.

Meet your new best (bathroom) friend

One of the quickest and most effective ways to immediately reduce our plastic consumption and start using a product that’s better for our health is to switch to a natural deodorant. When it comes to choosing the best one for you, Wild has got you covered.


Natural deodorant brand Wild wants to solve both problems in one fell swoop. It’s the UK’s number one refillable natural deodorant, which contains zero aluminum, sulphates or parabens. Better yet, it offers compostable, plastic-free refills and a 100 per cent effective formula to fight body odour and keep you fresh.

The company was founded by friends Freddy Ward and Charlie Bowes-Lyon in 2019 with the goal of reducing personal care’s plastic problem. How? With just one stick of deodorant.

How does Wild work?

It works like this: Wild customers choose one sleek-looking case – which comes in six colours – and this becomes the only piece of packaging you will ever need.

You can then choose a scent from Wild’s regular formula or for sensitive skin, depending on your needs.

Wild’s fresh, rejuvenating scents are much-raved about by their customers. You can choose from regulars like Orange & Neroli, Coconut & Vanilla, Jasmine & Mandarin Blossom, and Fresh Cotton & Sea Salt, or pick a limited edition scent that gets released every month. This month’s summer scent is Passionfruit Martini.


It gets even better – Wild has teamed up with the Evening Standard to offer its readers a free case (worth £7) with every starter pack purchase with code WILDSTANDARD for savings worth up to 58% off.

So pick a scent that you think jives with your personality and taste – but don’t worry about missing out on Wild’s other great fragrances. You can always choose to try a different scent each time your subscription is renewed.

How does Wild’s subscription keep me odour-free?

A subscription with Wild means all you have to do is sit back, relax, and let your deodorant come to you. The company will send you your starter pack, which costs £12, and then you’ll be sent a pack of three refills a month after your first order, at just £15 (£5 per refill).

With daily usage, each refill lasts about a month. Wild will then let you choose a schedule and send you a new refill every eight to 14 weeks. No more panicking about empty deodorant cans – your Wild choice is there whenever you need it.

Sign up for a subscription today

Alternatively, order your favourite refills as a one-off purchase or pick up your favourite scents from your local stockist.

Now, for the best bits. Wild has diverted 80 tonnes of throwaway deodorant packaging from landfill with its innovative reusable deodorant cases and plastic-free refills. The company is even more environmentally-friendly with its pledge to plant a tree with every deodorant purchased and has so far planted more than 50,000 trees – and counting.

Does Wild really work?

As for those who fear their sweat is too much for a natural deodorant to handle, Wild is scientifically proven to provide 24 hours of odour protection, even on your busiest days. It uses premium natural ingredients that stop odour-causing bacteria and keep your pits smooth and moisturised.


If you want to know more about what goes into Wild’s deodorants, you can head to the Wild website and check out the full list of ingredients. And, if you’re still not convinced, don’t just take our word for it. Read up on the over 11,000 5 star reviews on Trustpilot that Wild has gathered from certified sweaty people to put your mind at ease.

Try Wild out for yourself today

Wildly good reader offer

But the best way to see what Wild is all about is to have a go with it yourself. Reeive a free case (worth £7) with every starter pack purchase. Head over to Wild’s website and apply the code WILDSTANDARD at checkout.

Enter code “WILDSTANDARD” at checkout. T&Cs apply: One use per customer. Cannot be used in conjunction with other offers.

Head to and get started on your plastic-free natural deodorant journey today


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