Fashion

Madewell launches exclusive collection with California brand Christy Dawn


Madewell launches exclusive collection with California brand Christy Dawn

Christy Dawn — a Los Angeles-based brand which has garnered global
attention for its bohemian, vintage-inspired and sustainably made dresses
and ready-to-wear pieces — is teaming up with Madewell to launch an
exclusive collection for the retailer. According to an announcement from
the lifestyle and denim brand, Madewell partnered with Christy Dawn to
design and produce a capsule collection of feminine tops and dresses.

Madewell launches exclusive collection with California brand Christy Dawn

“We’re thrilled to partner with Christy Dawn on this collection of
limited edition pieces made from deadstock fabrics,” said Madewell’s Head
of Design Joyce Lee in a statement. “Christy’s feminine aesthetic and use
of repurposed materials perfectly fits with our commitment to bringing new,
exciting and sustainable pieces to our customers.”

Madewell launches exclusive collection with California brand Christy Dawn

The 15-piece collection features vintage-inspired prints, and using
deadstock material — maintaining the ethos of Christy Dawn. Each piece was
also produced locally in Los Angeles to minimize the environmental impact
it has in production.

Madewell launches exclusive collection with California brand Christy Dawn
“[Madewell’s] commitment to bringing more sustainable products to their
customers is very much in line with our mission and we think this
assortment of pieces will be the perfect addition to their summer
offerings,” said Christy Dawn founder Christy Dawn.

Pieces in the collection range from $168 to $275, and are available
exclusively on Madewell’s website.

Images: Courtesy of Madewell



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