- Marjorie van Elven
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The rumors have been around for months, but Rihanna and LVMH kept their
lips sealed. Not anymore. The French luxury conglomerate has confirmed this
Friday that it will create a new luxury house centered on the Barbados-born
popstar. The brand, which will debut in the Spring of 2019, will be called
Fenty — as her previous collaboration with Puma, her beauty brand Fenty
Beauty and the lingerie label Savage x Fenty.
Rihanna to launch luxury maison with LVMH
“Designing a line like this with LVMH is an incredibly special moment
for us. Mr. Arnault has given me a unique opportunity to develop a fashion
house in the luxury sector, with no artistic limits. I couldn’t imagine a
better partner both creatively and business-wise, and I’m ready for the
world to see what we have built together”, said Rihanna in the
statement.
Bernard Arnault, Chairman and CEO of LVMH, added: “Everybody knows
Rihanna as a wonderful singer, but through our partnership at Fenty Beauty,
I discovered a true entrepreneur, a real CEO and a terrific leader. She
naturally finds her full place within LVMH. To support Rihanna to start up
the Fenty Maison, we have built a talented and multicultural team supported
by the Group resources. I am proud that LVMH is leading this venture and
wish it will be a great success.”
Those interested in knowing more about the brand are invited to leave
their e-mail address on www.fenty.com.
Picture: Facebook Fenty Beauty
