Lush has always been a trailblazer when it comes to cruelty-free cosmetics and the beauty giant, which recently opened a package-free store, has now announced it will be removing eggs from all its beauty products.
The brilliant new move aims to reduce suffering against animals with the brand taking to Instagram to reveal: “As of today, the Lush website is going completely egg-free! Unconvinced that even the very best egg production is free from suffering, we have removed eggs from all of our products, replacing them with great ingredients such as linseed and aquafaba so you still get the best results.
“The new Liverpool store is one of the first shops to get these new innovations with many more following in the following months, so check them out in store or go online. #EggFree #LushLiverpool #LushCosmetics.”
In a statement, the brand said: “What has become clear during this process is that there are some hard truths of egg production that are difficult to face up to – and which are almost impossible for the egg industry to show company buyers or consumers of eggs.
“We can visit hens and see them living freely and eating good quality organic food, but millions of eggs at commercial hatcheries, the sorting of the chicks into the females to sent on to farms to lay eggs and the male chicks to straight to their deaths by methods so brutal that it would be impossible to present on our website.
“We can no longer, in good conscience, use an ingredient that we are unable to be transparent about because the truth is so unpalatable. If we can’t make one of our usual ingredients buying films to show you the whole process of an ingredient, then we shouldn’t be using that ingredient. It became that simple.”
Replacement ingredients include tofu, aquafaba, soya yoghurt and wheat gluten but a number of Lush’s cosmetics still contain lanolin or honey, making them unsuitable for vegans.
