Fashion

Lulu Guinness names Sandra Mertens-Lusting as chief executive


Lulu Guinness names Sandra Mertens-Lusting as chief executive

British accessories brand Lulu Guinness London has appointed Sandra
Mertens-Lustig as its chief executive, as it looks to continue to push
forward with growth plans.

Mertens-Lustig, who has worked for brands including Ralph Lauren, Kenzo
and Coach, will join Lulu Guinness on January 13, from Agent Provocateur,
where she held the role of commercial director before becoming the brand’s
managing director, post its acquisition by Four Holdings in 2017.

Commenting on her appointment, Mertens-Lustig, said in a statement: “I’m
honoured to join Lulu Guinness and look forward to bringing a fresh and
exciting global perspective to this iconic British brand. The exceptional
opportunity to further Lulu Guinness’ rich creative legacy and join the
incredible talent within Lulu Guinness, is truly inspiring and exciting.”

Lulu Guinness London added that Mertens-Lustig is joining the company at
a “pivotal moment” for the brand, as the accessories label known for its
red lip motif has reconfigured its team over the last year, which has
included the appointment of David Hodgson as creative director in 2018, as
the British brand looks to re-establish itself.

Sandra Mertens-Lusting joins Lulu Guinness in the newly created chief
executive role

James McArthur, chairman of Lulu Guinness London, added: “Lulu and I are
absolutely delighted with the imminent arrival of Sandra. This marks the
next major step in the journey that we embarked on together in 2018 to
re-energise the Lulu Guinness business. Sandra will be an outstanding
partner to David’s creative strengths and natural commercial instinct, and
an inspirational leader for the business.”

The statement goes on to add that Mertens-Lustig will bring with her
“extensive global experience”, as well as her wealth of knowledge and
experience of balancing the creative and commercial business side to Lulu
Guinness.

The new chief executive role at Lulu Guinness was created after Paul
Spinks stepped down as managing director. Spinks will join the board as a
non-executive director.

He will sit on the board alongside Lisa Montague who joined as a
non-executive director in early 2019. The former chief executive of Loewe
and Aspinal of London and chief operating officer at Mulberry is currently
chief executive of international luxury interior furnishings group Walker
Greenbank.

Image: courtesy of Lulu Guinness London



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