Lord Alan Sugar likened his rival Piers Morgan, 56, to an elephant, which didn’t go down well with some of his followers. The 74-year-old shared a video of the mammal having a mud bath at the Taronga Zoo in Sydney, Australia.
In view of his 5.2 million followers, he wrote: “@piersmorgan takes a shower.”
His comment divided many of his fans who shared their thoughts on his post.
Twitter user Helen Taylor commented: “Lord Sugar, I think you have a great sense of humour.
“However, is this a tad too far? Fat shaming?”
The duo are no strangers to a war of words over social media, and previously in person.
Last year, the businessman couldn’t resist taking a swipe at Piers after he forgot to wear a mask in a taxi at the time when they were mandatory.
He was blasted for hypocrisy following his several arguments with politicians over their handling of the coronavirus pandemic on Good Morning Britain.
The ex presenter briefly failed to comply with Covid rules and later apologised for his mishap.