The seafood business behind the famous Loch Fyne Oyster Bar has expanded its deal with Waitrose which will add salmon to its products stocked in almost 130 supermarkets.
Loch Fyne Oysters’ traditional hand-sliced Bradan Orach smoked salmon will be added to Waitrose’s offering of Loch Fyne oysters and mussels produced by the Argyll-based seafood specialist.
Loch Fyne managing director Cameron Brown said: “We’re very proud to expand upon our existing partnership with Waitrose, which follows strong sales results since introducing our world-renowned seafood to the retailer in 2018.
“The craft of preparing and hand-slicing this exquisite cut of fish is a real learned skill, which offers future job creation and training opportunities at our rural base in Argyll. We are particularly excited about the new business opportunities we are accessing in export markets with our artisanal products, notably the US.”
Bradan Orach, ‘golden salmon’ in Gaelic, is a smoked Scottish salmon that has been produced in the traditional Highland manner in small batch; after being dry cured with salt only, the fish is smoked for longer than usual in traditional kilns red by shavings from retired Scotch whisky casks, infusing a full and rich flavour.
Each fillet is then traditionally hand-sliced before being sealed for freshness. Bradan Orach was a winner of the Great Taste Awards 2019 with 1 star, and the winner of the Fish & Seafood category of the Scotland Food & Drink Excellence Awards 2018.
Since the launch of Loch Fyne’s successful partnership with Waitrose just over a year ago, when Loch Fyne products went into 60 stores, stockists have more than doubled since as a result of the demand for the nest Scottish seafood.
In addition to gracing the menus of premium hotels and Michelin-starred restaurants worldwide, Loch Fyne Oysters’ seafood is stocked in luxury retailers including Selfridges and is served at Formula One racing events as well as Champions League Finals.
Loch Fyne Oysters began farming oysters in the pristine waters of Loch Fyne on the west coast of Scotland over 40 years ago and since then has been recognised worldwide as producers of fine seafood with a sustainable conscience.
The business sources all of its salmon from Scottish farms that adhere to the Global Worldwide Standard for Good Agricultural Practices (GAP), ensuring the highest welfare and environmental standards including traceability throughout the supply chain.
