Liverpool’s proposed new kit deal is likely to shatter the current Premier League record.
The Reds’ current £45m-a-year deal with New Balance will come to an end after this season.
That is comfortably lower than the two Manchester clubs, with United’s Adidas deal worth around £75m-a-year to the Red Devils.
Liverpool had hoped to match that deal but the battle to be their new manufacturers means any agreement is likely to smash that total.
Nike remain the frontrunners to strike a deal from the start of next season with some reports suggesting an agreement is close.
That is not believed to be the case just yet with Adidas and Puma both still in the mix.
The battle is set to continue for the coming months and the Standard reports a deal is likely to be worth ‘significantly more’ than the projected £75m-a-year.
And that means current sponsors New Balance are likely to be priced out of extending their deal.
With boss Jurgen Klopp regularly bearing the club tracksuit on the touchline, the sportswear giants know a deal could be potentially huge.
The increased value of Mohamed Salah, Sadio Mane and Virgil van Dijk worldwide is also likely to have a major impact.
Liverpool have also become more popular than any of their Premier League rivals, with their kit the most searched in the country.